Kashmir Hill’s little coverage of Defcon perfectly demonstrates how business conventions and tradeshows aren’t just two-dimensional corporate gatherings. An event can quickly and easily assimilate elements that aren’t hardcore B2B. You have to consider the idea of social going beyond just professional networking. Entertainment itself can make for a lot of surprises.
As such, if your IT lead generation campaign incorporates events on any level, those aren’t possibilities that you can simply ignore. Remember, this is a context where people will have to get up and about, actively engaging all sorts of dynamic marketing content (e.g. booths, freebies, presentations, demonstrations etc). It’s not exactly cut-and-dry so here’s a quick guide to understanding how an event’s non-B2B sides can interact with your campaign: Continue reading →
Before the actual release of a product, it’s only natural that you make it a big announcement so that everyone can prepare when it comes out. IT marketers use such announcements to generate more sales leads every time they go to an event.
So how long has this been the norm in tech and other business industries? Here is a brief history on major product announcements in recent years and how they shaped the events they were made in:
Since time immemorial, Hollywood has stopped throwing out remakes and sequels to old myths like Hercules. But while there’s a lot of throwing out the old and putting in the new when it comes to remakes, some things stay a whole lot the same.
Likewise, many lead generation methods are just simply remaking themselves in order to reach newer generations of business organizations. This time the era is defined by a massive exodus towards digital (online, social, mobile etc).
But as always, many are still striving to keep up with the giants in their industry. Digital marketing is just an entirely new playing field. The good news though is that the changes offer smaller competitors to move in before the large ones start getting their bearings.
B2B lead generation requires serious business proceedings and constitutes to the welfare of the global community.
Granted, it’s hard to imagine any case during those proceedings where arguments are invalid simply because another party asserts it so. That may work for those who watch Transformers 4 because of the Dinobots but can something like this happen even in the context of B2B?