It’s not particularly hard to tie your tech lead generation campaign with the excitement surrounding the 2014 World Cup hosted in Brazil. After all, this only happens once every four years. It’d be a shame to run your marketing strategy knowing even B2B prospects could be secretly watching the game on their Android.
There are plenty of subject areas you can touch on as an IT company. On one hand, you have the technological innovations that are being used to improve play. On the other, you can simply take a look at what other lighter themes companies are employing just to show the world they’re not living under a rock.
A long, long time ago, in a galaxy far, far away in a planetary system called Sol, one planet’s residents had the ambition to colonize it’s red, barren neighbor.
But as it turns out, they had only the means of reaching the planet but have no sure means of surviving neither the journey nor the harsh environment once they arrived.
The tragedy of the Mars One project represents a common B2B marketing problem within the tech sector: overestimation. It’s not just issues of miscalculations or bad quotes. It’s the sheer overestimation of what current technology can do.
Days of Future Past isn’t the only summer blockbuster that plays with time travel. Edge of Tomorrow is experiencing its own huge box office numbers. What’s really funny is that both films also tackle the common problem of convincing someone in the past of a future event.
You might think it’s only natural because the future hasn’t ‘happened’ yet. Time travel logic aside though, it’s actually similar to another problem of IT lead generators. How many times have you tried convincing a decision maker to see something that you see?
Gaming consoles may be consumer products but the likes of Microsoft certainly don’t draw much distinction given that they’ve got hands in all areas of the tech market, B2C and B2B. That said, how can its recent actions in the Console Wars apply to your own tech lead generation strategy?
Recently, Microsoft has finally decided to drop the Xbox One price next week while unbundling itself from the controversial Kinect.
Despite its advanced features and game-changing potential, the inclusion of the Kinect in earlier Xbox packages only did more to hurt the console’s reputation. This however wouldn’t be the first time that otherwise successful technologies have hurt their brand images all due to bad bundling. What do they usually have in common?