The movie X-Men: Days of Future Past tells a classic morality tale that warns against knowing the solution without caring too much about the means to achieve it. And if you’ll pardon the spoilers, you will learn how the actions of a younger Magneto should serve as a warning to like-minded lead generation campaigns.
What does tech lead generation have to do with entertainment? Given that the latter comprises multiple industries, the answer is already obvious.
Why then are events related to the entertainment industry, not treated as possible B2B marketing opportunities? You think Comic-Con and advertisers are the only ones that look good together? The tech industry has its own (and very sizeable) share of pop culture too. Events that bring in big gaming giants are just as much opportunities for players in its business space as it does the average fanboys.
Today, technology is simple enough that virtually anyone can outsource their work over the internet. A huge service industry has sprung up behind this and lets you find technical support, marketers, and content creators from pretty much anywhere. It’s like you no longer need so much time mastering marketing, technology, or any non-core function when you can just go online and look for a freelancer (or a company of them).
But as a business working in IT and tech, is it alright to outsource to a business that doesn’t necessarily specialize in it?
Technology is supposed to make tasks easier so more people can unwind. But at the same time, all the free time it creates can result in more boredom. And with boredom, we have a tendency to find something fun to do with it.
Thus, the cycle of innovation continues.
And today, that cycle might be a key to helping a world full of people using technology to pile up more work instead of enjoying less. Your tech lead generation campaign stands as the first step to that solution.
Outsourcing really brings out the tendency to stereotype. But if you think Indian telemarketers are the only ones with a short end of the stick, know that there are plenty of short sticks to pass around.
How many times have you seen freelance IT guys characterized as the fabled geeks living in their Ma’s basement? As much we all loved our Moms last week, isn’t it time to move past this stereotype?
Unfortunately, IT marketing and lead generation campaigns have to contend with the many executives who still haven’t.