Tag Archives: it leads

Can Lead Generators Help Insiders Out of their Cliques?

For many lead generators, getting a prospect that is loved by the sales rep is already a noble pursuit. Compatibility between prospect and representative seem to be the decisive factor between a smooth, successful sales process and a department that’s viciously torn in two.

On the other hand, are the same lead generators really making a difference when they’re constantly called match like with like? Are different organizations completely defined by the common interests of just the salesperson in one and the single decision maker in the other?

What if they’re both just in the same comfort zone and aren’t really helping either organization as a whole?

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IT Leads and the Power of Demand on Price

It’s accepted as a common economic fact: demand is what ultimately determines the price of things. Oddly enough, this is not just a reality you’ll learn to appreciate in an elementary, highschool, or even a college classroom. It’s something everyone is bound to realize.

Therefore, if you’re still trying to generate IT leads via constant pricing wars, your expertise could very well be behind everyone else’s!

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Outsourced Lead Generation and Limited Facilities

Outsourcing a process is often too oversimplified into an issue of big companies in developed nations exploiting the labor supply in companies found in the Third World. Not only is that misconception based on the worst of stereotypes (among which include South/Southeast Asian call center agents and Chinese sweatshops), it’s also a gross misrepresentation of real supply-demand problems regarding processes.

Here how it’s particularly problematic when you’re outsourcing lead generation.

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Targeted Sales Lead Generation – Your Own Monster Menagerie

The basic idea of targeted sales lead generation seems simple enough. You specify a particular persona as the one most likely to be your client.

However, to really appreciate the concept, think of it like the menagerie of monsters you usually see when it’s nearly time for Halloween.

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Should IT Leads Be Disqualified Based on Personal Experience?

Claiming personal experience is sort of a gamble in B2B marketing. When your sales reps justify their rejection of IT leads with so-called ‘personal experience,’ only one of two things follow.

It’s either a.) they’re bluffing. Or b.) they’re closer to a customer’s own experiences with your products and services.

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