Tag Archives: it marketers

IT Research & B2B Marketing – Challenged by the Same Problems

It can be argued that one of the highlights of the 21st century is the high rate of innovation. Barely three to five years and already a new gadget comes along to change the way we live our lives. It began with the personal computer, then the world wide web and now smartphones and tablets have become the next step.

Yet no sooner than them that another gadget is slowly making its way to the horizon: Wearables. But while they may as well present new opportunities and challenge for B2B marketing, they only indicate a need that’s been with us since the dawn of civilization.

Communication.

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IT Marketing Tactics from the Google Glass Beta

It’s been over a week since Google launched a flash sale of their prototype wearable tech, the famous (or infamous, depending on your stance) Google Glass. The sudden and abrupt sale lasted only mere hours from the start of its public launch (right after a shortage of stock).

How is it that a device that’s been surrounded by so much controversy even manage to sell itself out? It wasn’t even a full launch and yet the numbers on the purchases are startling. What lessons can this teach other tech marketers out there?

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