A long, long time ago, in a galaxy far, far away in a planetary system called Sol, one planet’s residents had the ambition to colonize it’s red, barren neighbor.
But as it turns out, they had only the means of reaching the planet but have no sure means of surviving neither the journey nor the harsh environment once they arrived.
The tragedy of the Mars One project represents a common B2B marketing problem within the tech sector: overestimation. It’s not just issues of miscalculations or bad quotes. It’s the sheer overestimation of what current technology can do.
Today, technology is simple enough that virtually anyone can outsource their work over the internet. A huge service industry has sprung up behind this and lets you find technical support, marketers, and content creators from pretty much anywhere. It’s like you no longer need so much time mastering marketing, technology, or any non-core function when you can just go online and look for a freelancer (or a company of them).
But as a business working in IT and tech, is it alright to outsource to a business that doesn’t necessarily specialize in it?
Outsourcing really brings out the tendency to stereotype. But if you think Indian telemarketers are the only ones with a short end of the stick, know that there are plenty of short sticks to pass around.
It can be argued that one of the highlights of the 21st century is the high rate of innovation. Barely three to five years and already a new gadget comes along to change the way we live our lives. It began with the personal computer, then the world wide web and now smartphones and tablets have become the next step.
Yet no sooner than them that another gadget is slowly making its way to the horizon: Wearables. But while they may as well present new opportunities and challenge for B2B marketing, they only indicate a need that’s been with us since the dawn of civilization.
Technology can be a lot more prevalent than it lets on. Consider it another hallmark of how far it’s advanced. It’s kind of like Spider-man’s web shooters. Out of all his powers, his webs are the only things that haven’t always been an actual part of his mutation (instead, they’re produced by signature web-shooters he developed himself).
While Peter Parker’s gadget is still a little beyond current tech, tech itself is just as often taken for granted. Then again, maybe there’s some good in that. Sometimes it’s better to market tech as something that can work so naturally in the background that people don’t notice it’s there.