Tag Archives: it marketing

B2B Marketing 101: New Products Start At the Bottom

Learning how to market a new product normally starts with selling directly to the end-users. It’s cheap; it’s direct; and lets you see for yourself if there’s a strong demand for your product.

The simplicity of it all also allows you to build more personal connections with customers by opening yourself for direct feedback.

There is one obstacle though and that is you still need to identify a target market and the right channel to start with.

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IT Marketing Tips – Provide Service Before Pitching

With improving communications, our biggest tech problems can be solved with a few clicks or a single call. But given that businesses always want to have more offers, relevant products tend to be advertised during these situations. It’s to make sure that customers are not left wanting for more options.

Take, for instance, when you’re filing complaints or troubleshooting with call center agents. Ideally, they’re supposed to immediately forward you to someone who can properly address your problem. But while they’re at it, they end up pitching some products (even though not everyone has the patience for that type of treatment).

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IT Lead Generation Tips – Basics of Marketing the Cloud

As cloud based technology advances, it expands the increasing number of areas where it applies. What started with constricted online storage services has transformed to include fluid streaming services and new forms of business collaboration.

Now one advantage that cloud based platforms often market is the ability to sync with multiple devices for easy access on files and accounts. Another thing they have in common is that they use subscription-based models even as they aim for bigger fish in corporate businesses.

Here’s a quick look at what the big tech giants are doing to pitch their products and what you can learn from them:

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The Themes of Winter Soldier and Responsible IT Marketing

The second Captain America just came out and it’s already generating a fair amount of buzz. But while everyone’s talking about the different versions of Steve Roger’s notes, predictions for the next Avengers film, or the fact that Marvel seems more like an Apple fan, few seem to be talking about the trust and transparency issues S.H.I.E.L.D. itself represented in the film.

The movie has even been dubbed as a political thriller and really likes hammering the dichotomy between freedom and fear. Yet more importantly, it shows just how much technology is the hammer itself. In IT marketing, that entails a heavy responsibility.

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A Telemarketing Survival Guide to Dead Subscribers

Subscription models can give you a lot of contacts but not so fast. You should always be on the lookout for dead subscribers’.

If you’re not careful, cleaning up your contact database can be like fighting an army of zombies.

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