Tag Archives: it marketing

Lead Generation Tips – Applying Apps

Thousands of apps are made each day as app-building kits are made available through open-source software. B2B marketers are just among the many looking to integrate the technology in the hopes of generating more leads and sales.

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Lead Generation and the Supervillain Market

There was a time when playing the villain was a bad thing. But apparently, a few marketing and business trends are actually capitalizing on casting the bad guy in a far-from-bad sort of light. Is this an angle that can help your lead generation strategy? (Or is it a scheme now?)

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Content Marketing Tips – Have a B2B Water Cooler

When you say water cooler at work, pretty much anybody employed in the office space can tell what it means. It’s that age-old business word that classifies the sort of small talk and small stuff workers do even while on duty. It’s that one category for topics that have nothing to do with your line of work or that of your company’s.

Although, have you ever wondered what would happen if you took all that and applied it to your marketing content? Try taking a quote just like the one here and putting it next your own company blog. You’ll get the idea.

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