Tag Archives: it sales leads

Acquiring IT Leads by Becoming Your Competitor’s Anti-Thesis

In marketing, there comes a point when rivalry with a particular competitor reaches to such a height, you become the anti-thesis of what they stand for.

It’s like how Shazam met Black Adam or how Loki is the complete contrast to Thor. While the upside, it doesn’t mean you’re necessarily playing the ‘bad’ guy. The downside is that you have to be more wary about who sees your competitor as the hero.

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Can Different IT Leads Mean Generalization or Specialization?

It’s not easy finding a short answer to the question. A company could offer general ITs solutions to all of its target industries but claims to ‘specialize them’ for its ‘unique requirements.’ Likewise, a specialist company could in fact be offering a general solution that is just ‘exclusive’ for a particular industry.

But before you start going insane from figuring this out, stay calm. There is a reason why having a variety of IT leads can be a good thing, regardless of how you go about appealing to each different buyer personas.

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Are IT Leads Better When They Come Through The Hotline?

When a technology disaster strikes a business organization, it can be very difficult to market a better solution to its decision makers. There may not be tragic body counts and the office building might remain standing. Yet regardless, their state of mind couldn’t care less about the difference. You will still come off as shamelessly opportunistic and might even be suspected of the attack.

So which is better? That your IT leads come through a hotline?

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Gaining Lead Generation Skills VS Resources

If you’re new to lead generation or at least new to the more advanced techniques and strategies, it’s actually not a bad thing for you to spend extra.

True, any extra spending is generally a bad thing. However, if you’re struggling to justify your current ROI, it’s best to understand it in terms of your learning curve.

It’s like playing a new role-playing game. You don’t know what you’re going to face as you progress. That’s why you buy a few extra items and a power-up here and there just to be safe. Yet, as you learn to master a game, these things become unnecessary and you don’t spend as much as you used to.

Don’t worry. The time will come when you won’t need as many.

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Using Donuts to Attract IT Leads

Can giving away free donuts generate IT leads for your company? Maybe not.

That’s not the only thing donuts are good for though.

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