Tag Archives: lead generation

IT Sales Leads and the History of Product Announcements

Before the actual release of a product, it’s only natural that you make it a big announcement so that everyone can prepare when it comes out. IT marketers use such announcements to generate more sales leads every time they go to an event.

So how long has this been the norm in tech and other business industries? Here is a brief history on major product announcements in recent years and how they shaped the events they were made in:

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Remaking Old Lead Generation Techniques Like they Do Old Myths

Since time immemorial, Hollywood has stopped throwing out remakes and sequels to old myths like Hercules. But while there’s a lot of throwing out the old and putting in the new when it comes to remakes, some things stay a whole lot the same.

Likewise, many lead generation methods are just simply remaking themselves in order to reach newer generations of business organizations. This time the era is defined by a massive exodus towards digital (online, social, mobile etc).

But as always, many are still striving to keep up with the giants in their industry. Digital marketing is just an entirely new playing field. The good news though is that the changes offer smaller competitors to move in before the large ones start getting their bearings.

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How B2B Marketing Can Still Alter Predictions

A blessing and a curse can technically be the same thing. It’s all about perspective. It’s like those FIFA animal oracles. There may be only one Bighead the Turtle but his predictions would look pretty different from, say, the perspectives of the Brazilian and Colombian soccer team.

For one side, the prediction is a source of national pride. For the other, it’s a death sentence. In the field of lead generation and B2B marketing, this is more commonplace than most people think. Look at all the predictions people make about upcoming and passing trends. For some, it’s a new source of revenue and opportunity. For others, it’s the end of traditional strategy (or worse, an entire industry).

But whenever a bad omen is headed towards the predicted losers, do you think a professional sports team is going to take it? Do you think a professional marketing team is just going to stand by and let the industry chew them up out?

On the contrary, it’s merely a challenge. A challenge to prove predictions wrong.

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