Tag Archives: lead generation

Targeted Sales Lead Generation – Your Own Monster Menagerie

The basic idea of targeted sales lead generation seems simple enough. You specify a particular persona as the one most likely to be your client.

However, to really appreciate the concept, think of it like the menagerie of monsters you usually see when it’s nearly time for Halloween.

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IT Lead Generation and Cultural Context

One should never underestimate the depths of cultural context when it comes to a B2B buying decision. You might very well understand the importance of putting the prospect’s perspective first in your lead generation strategy.

However, that’s never complete unless you check the cultural context of their decisions. It forms part of the decision maker’s psychology as well as the business culture of their entire organization.

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Clear Your IT Leads of Village Idiots

Normally, it’s always advisable to think the best of your customers. On the other hand, this shouldn’t be a reason to include the so-called ‘village idiots’ in your prospect organization.

Yes, it sounds rather obnoxious to suspect any potential client of being that stupid. But remember, sending the wrong prospect to a sales rep is more likely going to frustrate them. You don’t honestly think the village idiot is going to those qualifications now do you?

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IT Appointment Setting Tips – Less Work or Better Work?

When it comes to technology, it’s very easy to confuse reducing the amount of work and improving the work being done. Sometimes they can be one and the same. However, your best prospects blaze through your appointment setting for only one of these benefits: That is the improvement of their work.

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Using IT Lead Generation To Increase the Cool Factor

For the many in the IT industry, there’s not much appreciation for all that coding, testing, and debugging that takes up a professional’s work day. (That and Googling for the answer.) Everyone from the CEO down to the customer is more interested in the bells, whistles, and digital buttons (after which they’ll likely complain about something as if it were on cue).

But you know, there’s really a lot of merit to understanding the non-techie-ness of customers, prospects, as well as your own higher-ups. It gives you a fresh perspective, one that could really be useful in your IT lead generation campaign.

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