It’s hard to image Star Wars to be a family film in the strictest sense. It is however a film that greatly involves a family. (And if the upcoming Episode VII is any indication, it looks like they’ll be extended family involved.)
Knowing that, it kind of makes you wonder: How many family businesses have the same quirks? The same history? The same drama? It just goes to show that sales leads that have this particular business trait aren’t always of the same stripe as the Cleavers.
For serious sports fan, things like half-time shows and ad spots are nothing more than the necessary evils meant to finance their love for a game. But you know, they’re really not the only ones in the audience. It’s not like everyone’s a big fan of the fans either.
But when things like a mom’s favorite afternoon soap or a kid’s regular cartoon gets disrupted by the big ‘ol Superbowl, they really don’t have much of a say compared to the majority of the sporting fanbase. (No offense to all the football fans out there.)
Fortunately, that’s where the second purpose of these little sideshows comes in. They have become what you might call the halftime niche.
What’s more incredible though is that this same niche could include your own target market of business decision makers.
During the early days of SEO, marketers essentially worried more about how the numbers are crunched as opposed to anything more substantial (reactions/response to content, quality of messaging, validity of sources etc). There was a complete divide between this particular style of online marketing and what was still the obscure area that is content marketing.
Today, content marketing on the internet is practically synonymous with SEO. Does this mean that content marketing has become a number crunching game or the complete opposite?
There’s no question that that Black Friday sounds like a real battle. (Does it help that some people would rather go on Cyber Monday?) And if not a battle, it’s certainly an obstacle course worthy of the word.
But you know, it’s not really the crowds you’ll brawling over the bargain bin that’s to worry about it. It’s the idea that you can’t just take whatever’s on sale. You have to pick out just the right stuff to make the right presents for the right people!
Isn’t that what targeted lead generation is all about?
At first, you’d think old-fashioned style of lead generation would get you closer to those who like doing other things the old-fashioned way too. Sadly, it could only be because attachment to nostalgia drives the decision to keep it all, instead of anything that’s really in a business’ best interest.