Tag Archives: lead nurturing

When Your Sales Leads Are No Longer Free

Sometimes you can’t help but seek out the cheapest ways to promote your company and gain some traction as a thought leader. You put up a free blog, get a free account on some niche forum somewhere, or start attending tradeshows that don’t charge you for handing out business cards or brochures.

Eventually, some of your sales leads start to come in and it looks like your opportunities were practically free.

Fast forward. You’re now enjoying some moderate success. Your blog’s getting good online readership. Forums have become a source of marketing buzz. All of a sudden, you get a message saying that everything you’ve been using so far is no longer free. You will be now be charged to do everything that you used to do when your business was still flying off.

Is this fair?

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Targeted Lead Generation and the Battle of Black Friday

There’s no question that that Black Friday sounds like a real battle. (Does it help that some people would rather go on Cyber Monday?) And if not a battle, it’s certainly an obstacle course worthy of the word.

But you know, it’s not really the crowds you’ll brawling over the bargain bin that’s to worry about it. It’s the idea that you can’t just take whatever’s on sale. You have to pick out just the right stuff to make the right presents for the right people!

Isn’t that what targeted lead generation is all about?

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B2B Appointment Setting Tips – Marketing Stuff a Prospect Can’t Use

This sounds like a crazy idea, if not a really bad one. Why would you commit the age-old mistake of marketing something a prospect can’t use?

Is that the recipe for ailed appointment setting strategies?

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Content Marketing and Common Horror Stories

What’s the first thing you think about when you hear the words ‘common horror story’? It sounds like the typical cliché or B-movie fare right?

Well, here’s another interesting take on what can be a ‘common’ horror story: The kind of horror story that takes place in a common place at a common time with unusually common characters.

Have you ever thought of how much this idea actually makes up most of your content marketing strategy?

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Clear Your IT Leads of Village Idiots

Normally, it’s always advisable to think the best of your customers. On the other hand, this shouldn’t be a reason to include the so-called ‘village idiots’ in your prospect organization.

Yes, it sounds rather obnoxious to suspect any potential client of being that stupid. But remember, sending the wrong prospect to a sales rep is more likely going to frustrate them. You don’t honestly think the village idiot is going to those qualifications now do you?

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