Wish summer lasted longer? You’re not alone. On the bright side, there’s never a real shortage of holidays. The same goes for your IT leads. Just because you have a hard time generating them during some time of the year, doesn’t make it completely hopeless.
This summer’s box office hits are not exempt from Fridge Logic moments. Sometimes while watching all those glorious CGI, epic brawlings and mind boggling scientific explanations, you’d only realize something was off by the time you grab a can of Mountain Dew from the fridge.
Movies though are often excused (particularly those that really just did so well in impressing their audience). What about B2B marketers though? It doesn’t look like they can afford pulling the wool over their prospects eyes. What would be the point of lead nurturing? Making rapport?
Learning how to market a new product normally starts with selling directly to the end-users. It’s cheap; it’s direct; and lets you see for yourself if there’s a strong demand for your product.
The simplicity of it all also allows you to build more personal connections with customers by opening yourself for direct feedback.
There is one obstacle though and that is you still need to identify a target market and the right channel to start with.
With improving communications, our biggest tech problems can be solved with a few clicks or a single call. But given that businesses always want to have more offers, relevant products tend to be advertised during these situations. It’s to make sure that customers are not left wanting for more options.
Take, for instance, when you’re filing complaints or troubleshooting with call center agents. Ideally, they’re supposed to immediately forward you to someone who can properly address your problem. But while they’re at it, they end up pitching some products (even though not everyone has the patience for that type of treatment).
Every B2B organization has at least one valuable source for new leads. It can be networking, the internet, e-mail, direct marketing, or even all of them combined.
Despite that, you should never ignore the possibility of another untapped resource standing right outside the door, just waiting to be integrated into your greater marketing strategy.
We all would like to tap into the next most valuable source of sales leads one way or another.
Don’t a rush to blast calls or emails though. There’s no point reaching out to so many different channels if you only wind up repeating yourself to the same prospect.