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The Mars One Message for B2B Marketing

A long, long time ago, in a galaxy far, far away in a planetary system called Sol, one planet’s residents had the ambition to colonize it’s red, barren neighbor.

But as it turns out, they had only the means of reaching the planet but have no sure means of surviving neither the journey nor the harsh environment once they arrived.

The tragedy of the Mars One project represents a common B2B marketing problem within the tech sector: overestimation. It’s not just issues of miscalculations or bad quotes. It’s the sheer overestimation of what current technology can do.

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