When you think lead generation, you immediately think sales pitches. That’s not to say this is accurate. (It’s obviously a bad idea to get all pitch-ey on just first contact.) Many a marketer thinks that there ought to be an alternative to this overused, overdone, and overly clichéd approach to attracting sales prospects.
Among the many out there however, it’s not advisable to consider the penalty. At first, it sounds obviously. The word has so many negative connotations. Why would you threaten penalties against refusals to buy? There shouldn’t be any elaboration necessary!
In reality however, there is. Sometimes businesses opt for penalties without even realize that this the tactic they’re going for instead of the slick yet otherwise harmless sales pitch.
Outsourcing a process is often too oversimplified into an issue of big companies in developed nations exploiting the labor supply in companies found in the Third World. Not only is that misconception based on the worst of stereotypes (among which include South/Southeast Asian call center agents and Chinese sweatshops), it’s also a gross misrepresentation of real supply-demand problems regarding processes.
Here how it’s particularly problematic when you’re outsourcing lead generation.