Today, technology is simple enough that virtually anyone can outsource their work over the internet. A huge service industry has sprung up behind this and lets you find technical support, marketers, and content creators from pretty much anywhere. It’s like you no longer need so much time mastering marketing, technology, or any non-core function when you can just go online and look for a freelancer (or a company of them).
But as a business working in IT and tech, is it alright to outsource to a business that doesn’t necessarily specialize in it?
It’s not surprising that ‘transparency’ is a trending term in business today when it’s become another marketing opportunity. It’s a word that means a more trustworthy foothold as clients and prospects get the chance to see more what they are going to invest in. Who can blame them? Getting them to pour in hundreds of dollars should at least entitle them to a little look and feel.
IT lead generation has gone a long way from long sales presentations and heavy white papers. Back then, it was good enough to have a lot of technical text for your content. These days though? Mediums like video and social media marketing are on the rise.
This should be your concern even if you are outsourcing your B2B marketing campaigns. Trends like the above form the industry standard. And as a customer of that industry, it can even be said that you have a duty to uphold vendors to it.
Getting new customers isn’t always what an outsourced company is good for. But of course, it does seem like a natural fit. You’re targeting a new market. You don’t know anything about them. The unexpected overhead could drive you nuts. You’ll at least lose a lot less in a marketing effort your business has not personally invested in.
Still, why not keep it cheap that way? You could even stand to gain more if you had an outsourced company target your current/past customers.
It’s an age-old rule of thumb in business: never neglect your current customers in favor of new ones. You’ll stand to lose more sales and revenue that way.
Still, does it feel wrong to use cheaper outsourcing to strengthen a business relationship? Wouldn’t that be like buying one’s lover the same, cheap Valentine’s Day card even though you’ve been together for years now?
Christmas and New Year are holidays that are celebrated worldwide. But because of that, the issue of offshore outsourcing can get a little thorny when it comes to understanding an outsourced country’s holiday habits. When outsourcing, it’s only natural to wonder about a country’s culture during their holidays, especially during Christmas. You can’t tell whether they’ll be a lot lazier because of the changing atmosphere or if they’ll work more efficiently for the sake of their company’s Christmas bonus.
With that in mind, here’s a brief guide on just that: the culture of several outsourced countries during this time of year. Hopefully, this will give you an idea on what strategies you need to change whether you’re outsourcing your marketing campaign or any other business process: