IT lead generation has gone a long way from long sales presentations and heavy white papers. Back then, it was good enough to have a lot of technical text for your content. These days though? Mediums like video and social media marketing are on the rise.
This should be your concern even if you are outsourcing your B2B marketing campaigns. Trends like the above form the industry standard. And as a customer of that industry, it can even be said that you have a duty to uphold vendors to it.
These days, when something is cheap, people already start doubting its quality. It’s hard to blame them given that you live in an age of bootleg DVDs, cellphones, and God knows what else rips people off.
This mentality also extends to B2B products and services. Lead generation for example gets cheaper when you’re not invested in training and management of your marketing staff. That however doesn’t put a single price tag on it or else there wouldn’t be so many vendors.
Outsourcing can be like the moment you boot up that long-awaited management tech that you’ve been asking your boss about. Before buying it, you watch sales presentations, read reviews, and after months of crunching budget numbers, you finally got everything built-in.
The system’s all patched and installed much like your successful outsourcing program. But just like any other heavy processing application, there will always be moments of having to sit back and wait.
It’s kind of like the loading screens in video games. Sure, outsourcing may not be as short as a minute or two. Still, ever wondered about what you could do as you wait for the desired result of your outsourced firm? Try applying the things you do while you had to sit back and wait for something.