We live in an age where every update and piece of news is tailored to the things we only find relevant. This goes for the IT products and services of your company towards your customers. It can be a bit disruptive at first but people have quickly adapted to look out for any piece of info that could impact their daily routine.
It’s actually a two-way relationship.
On one end, your customers continuously check for updates regarding issues from your services. While on the other, you constantly check for feedback on those updates.
With that said, what’s the best way to approach them when your technology is in need of a massive overhaul?