Tag Archives: qualified sales leads

Lead Generation Tips – Your Target Market Determines Your ‘Age’

Much like people, brands are sometimes praised for being all hip and new or discarded for being obsolete and outdated.

However, how much of it has really anything to do with the actual age of your business? Your B2B lead generation strategy could actually discover the real deciding factor of how ‘old’ your brand looks.

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Generating Sales Leads Can Be Tough for Old and New Ideas

When you look at the tech industry’s drive for innovation, it’s easy to believe that the only things that will generate your sales leads these day is something new, funky, and completely out-of-the box.

That doesn’t lend the idea any more accuracy than it actually has. The truth is that no matter how old or how new your idea is, it’s not exactly enough to get people invested that they’ll give you a possible sale.

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IT Lead Generation Tips – Basics of Marketing the Cloud

As cloud based technology advances, it expands the increasing number of areas where it applies. What started with constricted online storage services has transformed to include fluid streaming services and new forms of business collaboration.

Now one advantage that cloud based platforms often market is the ability to sync with multiple devices for easy access on files and accounts. Another thing they have in common is that they use subscription-based models even as they aim for bigger fish in corporate businesses.

Here’s a quick look at what the big tech giants are doing to pitch their products and what you can learn from them:

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