You finally got those much needed appointments from your lead generators and your ideal prospect is now sitting at that coffee shop waiting for you. But despite all your data, you’ll still be meeting with a complete stranger with little to no clue as to who they are personality-wise.
Most sales reps just stick to reading them like manuals. But in all honesty, sometimes the thinking is too much. Your brain starts to hurt after a while. So instead of reading them like a manual, why note read them like a good book?