The dominance of responsive design was established mid-2012 when Google recommended it as the best strategy for smartphone-optimized websites. However, creating great responsive experiences requires a hell of a lot more effort than just on the media front. If you think creating fancy mobile layouts is what it’s about, you’re already missing the point.
Mobile is clearly the newest tech that’s permeating our everyday lives. Smartphones and tablets give us new ways to read and browse. And with that, it also means that email remains to be a powerful marketing tool. If anything, its effectiveness has increased as a result of these changes.