A little-known fact: anyone can get along if there’s “Mutual interest”. Everyone who’s been into conventions and seminars might agree with this. This is how you attract prospects, and that is through Event Marketing.
Its tough when you’re just starting out, your thoughts always goes beyond, thinking of a way to start your businesses with a bang or even with a promotional give away. But that isn’t the case; you’re stuck with an empty room, no chairs, no tables and a flickering light above you. What will you do now? How will you run your company? You didn’t think things through; no doubt you’re just a beginner if you’ve felt this way.
There isn’t any problem with being smart. It’s just, all becomes different when there’s the word too added before it. You might already be on the idea of too much love will kill you. Well, in this case, being too smart kills your B2B prospecting.
B2B marketing of course, requires you to be into the lines of intelligent and clever. That doesn’t only speaks for your B2B marketers and salespeople, but for your B2B prospecting strategies as well. However, when being too caught up with the notion, the boundary of being smart and being too smart diminishes.
It’s hard to image Star Wars to be a family film in the strictest sense. It is however a film that greatly involves a family. (And if the upcoming Episode VII is any indication, it looks like they’ll be extended family involved.)
Knowing that, it kind of makes you wonder: How many family businesses have the same quirks? The same history? The same drama? It just goes to show that sales leads that have this particular business trait aren’t always of the same stripe as the Cleavers.
The issue of personal or professional rights can sometimes crop up for B2B marketers. One moment you’re explaining to a hostile gatekeeper why they cannot sue you for telemarketing simply because they’re using a registered business number. In another moment, you’re challenging the suspension of your site because you followed all the domain’s guidelines to the letter.
However, there comes a point when just declaring your rights can actually be counterproductive (if not downright infantile).