It’s logical to assume that the most skillful lead generators are also the least expensive. It’s a mark of their efficiency. However, what if it’s not just their skills that you can hone and harness to reduce the costs of your lead generation campaign?
Anywhere in IT, you’re expected to do more with less. You want the same with your lead generation strategies and tools. But have you ever asked yourself: Why stop here? Have you ever thought that marketing skills aren’t the only things that can cut down those costs?
People who are into role-playing fantasy aren’t strangers to the prestige class trope. Yet oddly enough, they don’t immediately recognize its real-world counterpart: Getting promoted. For sales reps, that’s a word they can understand. On the other hand, some may not understand the difficulties that come with it because they’re too enamored by the managerial perks.
Here’s where the analogy goes full circle. The prestige class found in gaming can teach sales rep a lot about how practices like outsourced lead generation serve as a key to surviving in the new role (not just gaining it).
Wish summer lasted longer? You’re not alone. On the bright side, there’s never a real shortage of holidays. The same goes for your IT leads. Just because you have a hard time generating them during some time of the year, doesn’t make it completely hopeless.
These days so many B2B marketers rely on data to ‘talk’ with their customers. They measure the number of views they get on their online properties. They set quotas on how many tweets, blog posts, and LinkedIn connections they need to keep a campaign going. If a certain course of action isn’t creating the right numbers, it’s automatically discarded in favor of a different approach.
Meanwhile, you risk forgetting that IT leads aren’t things you find like you would with a metal detector. You don’t ‘talk’ to your audience just by reading the data they generate on a graph. To find your leads, you need a human detector.
Telling kids to not try stunts at home is a good way to keep them safe from the all-powerful influence of 90s television.
Then again, you could also say that the decision-making of Zordon from Power Rangers is just as much an unbelievable stunt as Master Splinter entrusting the protection of New York to teenage, anthropomorphic turtles. Can you wind up playing out the same trope with your IT lead generation campaign? Yes.
The real question though is: Is that a good or bad idea?