Tag Archives: sales leads

Generating Sales Leads Can Be Tough for Old and New Ideas

When you look at the tech industry’s drive for innovation, it’s easy to believe that the only things that will generate your sales leads these day is something new, funky, and completely out-of-the box.

That doesn’t lend the idea any more accuracy than it actually has. The truth is that no matter how old or how new your idea is, it’s not exactly enough to get people invested that they’ll give you a possible sale.

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Can You Cover Appointment Setting while Competing?

The answer feels like a yes. When you’re in direct competition with a major industry player, you both still benefit marketing-wise. The attention you draw to each other might naturally result in more prospects going through your appointment setting process. In fact, some prospects are daring enough to select both of your companies just for the sake of scale.

Still, a fight’s still a fight. You’re not just there to show off and win hearts. You’re there to win and to win means you’re making an even more powerful marketing statement. Can you balance between maximizing the interest you’ve generated and at the same time, focus on one-upping your competitor?

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Should IT Leads Be Disqualified Based on Personal Experience?

Claiming personal experience is sort of a gamble in B2B marketing. When your sales reps justify their rejection of IT leads with so-called ‘personal experience,’ only one of two things follow.

It’s either a.) they’re bluffing. Or b.) they’re closer to a customer’s own experiences with your products and services.

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Are IT Leads Better When They Come Through The Hotline?

When a technology disaster strikes a business organization, it can be very difficult to market a better solution to its decision makers. There may not be tragic body counts and the office building might remain standing. Yet regardless, their state of mind couldn’t care less about the difference. You will still come off as shamelessly opportunistic and might even be suspected of the attack.

So which is better? That your IT leads come through a hotline?

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IT Leads Found in Daydreams? 4 Reasons Why.

Daydreaming is typically associated with lack of productivity, poor performance, and poor job satisfaction. Although, that seems to be more from an HR perspective. Ever thought of seeing daydreams from a customer’s perspective? You might be surprised.

The content could describe your next set of IT leads.

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