Tag Archives: sales leads

IT Sales Leads and the History of Product Announcements

Before the actual release of a product, it’s only natural that you make it a big announcement so that everyone can prepare when it comes out. IT marketers use such announcements to generate more sales leads every time they go to an event.

So how long has this been the norm in tech and other business industries? Here is a brief history on major product announcements in recent years and how they shaped the events they were made in:

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Lead Generation Tips – Winning with Awesomeness

B2B lead generation requires serious business proceedings and constitutes to the welfare of the global community.

Granted, it’s hard to imagine any case during those proceedings where arguments are invalid simply because another party asserts it so. That may work for those who watch Transformers 4 because of the Dinobots but can something like this happen even in the context of B2B?

Answer: Yes. Yes, it can.

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Using Lead Generation to Boost Your B2B Yard Sale

Yard sales can teach you two things about B2B marketing. The first is how to generate personal buzz just around your local neighborhood. The second is how to market stuff that’s just been sitting around in your basement/attic.

And like any business activity, these lessons are priceless for those who always want something to sell and sales-ready customers to sell to. So what are the factors of a successful yard sale and how do they translate into the B2B world?

How Fridge Logic Moments Help B2B Marketers

This summer’s box office hits are not exempt from Fridge Logic moments. Sometimes while watching all those glorious CGI, epic brawlings and mind boggling scientific explanations, you’d only realize something was off by the time you grab a can of Mountain Dew from the fridge.

Movies though are often excused (particularly those that really just did so well in impressing their audience). What about B2B marketers though? It doesn’t look like they can afford pulling the wool over their prospects eyes. What would be the point of lead nurturing? Making rapport?

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IT Lead Generation Tips – See Your Tech Through Users’ Eyes

Last year, Google Glass’ beta took a lot of spotlight for its workplace applications (e.g. the doctor who performed a live surgery while presenting them to students and colleagues seven miles away). Others included teachers who saw the potential in presentations for students, technicians in oil fields, and even the military’s own development of similar technology.

And as of last April 15th, Google had announced that Cotton (the white-framed version of Google Glass) sold out in just a single day. This just further proved how many users aimed to utilize and improve the device for future developments.

Is Glass the only technology entitled to this type of testing though?

Glass has been proven helpful for video conferences, presentations, data mining, and monitoring by making those functions more hands-free. It couldn’t have done that though if the folks at Google didn’t put themselves in the same shoes as their target customers.

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