We live in an age where every update and piece of news is tailored to the things we only find relevant. This goes for the IT products and services of your company towards your customers. It can be a bit disruptive at first but people have quickly adapted to look out for any piece of info that could impact their daily routine.
It’s actually a two-way relationship.
On one end, your customers continuously check for updates regarding issues from your services. While on the other, you constantly check for feedback on those updates.
With that said, what’s the best way to approach them when your technology is in need of a massive overhaul?
People would rather avoid accidents if they can help it. It’s the natural fear of getting hurt by the unexpected. And yet, it’s this same fear that has driven the demand for convenience and motivated innovation.
Ironically, did you know that a lot of our technological breakthroughs were completely made or discovered by accident? From the wonder that was penicillin to kid friendly Play-Doh and the revolutionary microwave. It sure says a lot when you realize how much of mankind continues to strive on things born out of these accidents.
Since 2010, selfies have only gained more widespread popularity as they go from the stuff of teens to that of marketing sensations. What started as just another form of social media sharing has now spawned other new trends from the unofficial Selfie Olympics to the recent 86th Academy Awards and even post-riot Ukraine.
And while it’s still up to companies to allow smartphones at work, using the selfie phenomenon has become the business world’s answer to showing its personal side when marketing.
Getting new customers isn’t always what an outsourced company is good for. But of course, it does seem like a natural fit. You’re targeting a new market. You don’t know anything about them. The unexpected overhead could drive you nuts. You’ll at least lose a lot less in a marketing effort your business has not personally invested in.
Still, why not keep it cheap that way? You could even stand to gain more if you had an outsourced company target your current/past customers.
It’s an age-old rule of thumb in business: never neglect your current customers in favor of new ones. You’ll stand to lose more sales and revenue that way.
Still, does it feel wrong to use cheaper outsourcing to strengthen a business relationship? Wouldn’t that be like buying one’s lover the same, cheap Valentine’s Day card even though you’ve been together for years now?