Tag Archives: social media marketing

Making Success Out of A B2B Marketing Mess

People would rather avoid accidents if they can help it. It’s the natural fear of getting hurt by the unexpected. And yet, it’s this same fear that has driven the demand for convenience and motivated innovation.

Ironically, did you know that a lot of our technological breakthroughs were completely made or discovered by accident? From the wonder that was penicillin to kid friendly Play-Doh and the revolutionary microwave. It sure says a lot when you realize how much of mankind continues to strive on things born out of these accidents.

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Can Selfies Boost B2B Marketing Metrics?

Since 2010, selfies have only gained more widespread popularity as they go from the stuff of teens to that of marketing sensations. What started as just another form of social media sharing has now spawned other new trends from the unofficial Selfie Olympics to the recent 86th Academy Awards and even post-riot Ukraine.

And while it’s still up to companies to allow smartphones at work, using the selfie phenomenon has become the business world’s answer to showing its personal side when marketing.

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Using Bad News for the Good of B2B Marketing

This just in! Bad news can in fact be good news!

Okay, not entirely but the fact is there’s plenty of unexpected problems that arise in IT. This can be bad for PR and bad for B2B marketing. However, if you know how to deliver the bad news well, you can at least avoid hysteria, paranoia, and tech rage.

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What Outsourced Lead Generation Looks Like in 2014

IT lead generation has gone a long way from long sales presentations and heavy white papers.  Back then, it was good enough to have a lot of technical text for your content. These days though? Mediums like video and social media marketing are on the rise.

This should be your concern even if you are outsourcing your B2B marketing campaigns. Trends like the above form the industry standard. And as a customer of that industry, it can even be said that you have a duty to uphold vendors to it.

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Lead Generation and the Supervillain Market

There was a time when playing the villain was a bad thing. But apparently, a few marketing and business trends are actually capitalizing on casting the bad guy in a far-from-bad sort of light. Is this an angle that can help your lead generation strategy? (Or is it a scheme now?)

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