Tag Archives: storytelling

For B2B Marketers, Story Telling Is The Best Way to Speak Human

Whether you’re a marketer or currently got some marketing work to be done, how often have you been advised to ‘speak human?’

It sounds insulting at first but really, why is this piece of advice so prevalent? Are B2B marketers truly so detached from the man in the street? Or put it in another way, is the common man so incapable of grasping the complex value proposition of B2B marketers?

Well, in either case, maybe the best way to really speak human is to focus on story-telling.

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