Tag Archives: summer

What’s Summer Homework for B2B Marketers?

While everyone’s still having a blast at the beach, watching summer blockbusters, and spending time with the kids, it never hurts to prepare for what comes after.

For kids, it’s back to school. For you and your B2B marketers, it might very well be the same thing!

Continue reading

Using Lead Generation to Boost Your B2B Yard Sale

Yard sales can teach you two things about B2B marketing. The first is how to generate personal buzz just around your local neighborhood. The second is how to market stuff that’s just been sitting around in your basement/attic.

And like any business activity, these lessons are priceless for those who always want something to sell and sales-ready customers to sell to. So what are the factors of a successful yard sale and how do they translate into the B2B world?