The basic idea of targeted sales lead generation seems simple enough. You specify a particular persona as the one most likely to be your client.
However, to really appreciate the concept, think of it like the menagerie of monsters you usually see when it’s nearly time for Halloween.
Christmas isn’t just a day when it comes to prospects taking time off. You’re looking at both the days before and after (not to mention, there’s still New Year’s in roughly a week a way). That’s why it’s not yet too late to keep spreading the cheer, even with your B2B marketing campaign. You couldn’t ask for a better time of the year to establish relationships! Everything from handing out freebies and knowing the kind to give are opportunities you can’t overlook.