Tag Archives: tech lead generation

Strategy – The Key to Outsourcing Non-Tech Marketers

Today, technology is simple enough that virtually anyone can outsource their work over the internet. A huge service industry has sprung up behind this and lets you find technical support, marketers, and content creators from pretty much anywhere. It’s like you no longer need so much time mastering marketing, technology, or any non-core function when you can just go online and look for a freelancer (or a company of them).

But as a business working in IT and tech, is it alright to outsource to a business that doesn’t necessarily specialize in it?

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Tech Lead Generation Tips – Yes, Promise Less Work

Technology is supposed to make tasks easier so more people can unwind. But at the same time, all the free time it creates can result in more boredom. And with boredom, we have a tendency to find something fun to do with it.

Thus, the cycle of innovation continues.

And today, that cycle might be a key to helping a world full of people using technology to pile up more work instead of enjoying less. Your tech lead generation campaign stands as the first step to that solution.

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Tech Lead Generation and Tech Stereotyping

Outsourcing really brings out the tendency to stereotype. But if you think Indian telemarketers are the only ones with a short end of the stick, know that there are plenty of short sticks to pass around.

How many times have you seen freelance IT guys characterized as the fabled geeks living in their Ma’s basement? As much we all loved our Moms last week, isn’t it time to move past this stereotype?

Unfortunately, IT marketing and lead generation campaigns have to contend with the many executives who still haven’t.

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