Tag Archives: telemarketing

IT Lead Generators Struggle With ‘Future’ Knowledge

Days of Future Past isn’t the only summer blockbuster that plays with time travel. Edge of Tomorrow is experiencing its own huge box office numbers. What’s really funny is that both films also tackle the common problem of convincing someone in the past of a future event.

You might think it’s only natural because the future hasn’t ‘happened’ yet. Time travel logic aside though, it’s actually similar to another problem of IT lead generators. How many times have you tried convincing a decision maker to see something that you see?

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B2B Marketing 101: New Products Start At the Bottom

Learning how to market a new product normally starts with selling directly to the end-users. It’s cheap; it’s direct; and lets you see for yourself if there’s a strong demand for your product.

The simplicity of it all also allows you to build more personal connections with customers by opening yourself for direct feedback.

There is one obstacle though and that is you still need to identify a target market and the right channel to start with.

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A Telemarketing Survival Guide to Dead Subscribers

Subscription models can give you a lot of contacts but not so fast. You should always be on the lookout for dead subscribers’.

If you’re not careful, cleaning up your contact database can be like fighting an army of zombies.

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Telemarketing – A Big Way to Announce A Big Update

We live in an age where every update and piece of news is tailored to the things we only find relevant. This goes for the IT products and services of your company towards your customers. It can be a bit disruptive at first but people have quickly adapted to look out for any piece of info that could impact their daily routine.

It’s actually a two-way relationship.

On one end, your customers continuously check for updates regarding issues from your services. While on the other, you constantly check for feedback on those updates.

With that said, what’s the best way to approach them when your technology is in need of a massive overhaul?

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Using Bad News for the Good of B2B Marketing

This just in! Bad news can in fact be good news!

Okay, not entirely but the fact is there’s plenty of unexpected problems that arise in IT. This can be bad for PR and bad for B2B marketing. However, if you know how to deliver the bad news well, you can at least avoid hysteria, paranoia, and tech rage.

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