Tag Archives: virgin galactic

Holding A Lead Generation Pipeline in the Face of Disaster

Last week, images of the exploding Antares rocket made the news as officials are now looking into any possible cause for the catastrophe.

Oh but wait, unlike other space-mission malfunctions, this one didn’t come at the cost of human lives. What a relief eh? But you know, as much you should always be glad nobody was killed, the rocket’s development still cost hundreds of millions of dollars.

Much like a lead generation campaign, the negative long-term effects of a major accident can still pose a very eminent threat to the people involved.

Continue reading