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The Themes of Winter Soldier and Responsible IT Marketing

The second Captain America just came out and it’s already generating a fair amount of buzz. But while everyone’s talking about the different versions of Steve Roger’s notes, predictions for the next Avengers film, or the fact that Marvel seems more like an Apple fan, few seem to be talking about the trust and transparency issues S.H.I.E.L.D. itself represented in the film.

The movie has even been dubbed as a political thriller and really likes hammering the dichotomy between freedom and fear. Yet more importantly, it shows just how much technology is the hammer itself. In IT marketing, that entails a heavy responsibility.

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