Yard sales can teach you two things about B2B marketing. The first is how to generate personal buzz just around your local neighborhood. The second is how to market stuff that’s just been sitting around in your basement/attic.
And like any business activity, these lessons are priceless for those who always want something to sell and sales-ready customers to sell to. So what are the factors of a successful yard sale and how do they translate into the B2B world?