It’s not particularly hard to tie your tech lead generation campaign with the excitement surrounding the 2014 World Cup hosted in Brazil. After all, this only happens once every four years. It’d be a shame to run your marketing strategy knowing even B2B prospects could be secretly watching the game on their Android.
There are plenty of subject areas you can touch on as an IT company. On one hand, you have the technological innovations that are being used to improve play. On the other, you can simply take a look at what other lighter themes companies are employing just to show the world they’re not living under a rock.
This year marks the 20th for the FIFA World Cup and Brazil really upped the ante by introducing new technologies in its stadiums. These technologies on the other hand only go to prove that there’s a lot of marketing excitement even within the industries of B2B technology. Perhaps the World Cup could be the center of your own tech lead generation campaign during the next time around.
Several years back, the B2B space surrounding FIFA was usually just occupied by television, radio, security and news agencies. But given the sheer number of applications today’s technology has (ranging from health and fitness equipment to related phone apps) there’s something for almost every sector in the industry.
Take GoalControl for example. First used in the 2012 Club World Cup, the camera-based goal line technology vibrates a watch on the official’s wrist when the ball crosses the line. Now the same system has seen in use in matches all over the world, including the English Premier League and various FIFA competitions such as youth World Cups. You also have mobile operating systems like Android and iOS promoting FIFA-based news or streaming apps. Other countries have also jumped in by throwing support for their own country’s teams.
There’s really no shortage of relevance for any business during this global event. Look at Google! Not only did they create several Google Doodles, one of them is obviously aimed at the working demographic. (Yes that’s right, even the idea of employees watching the World Cup behind the boss’ back is a certifiable B2B topic.)
Technology has become a natural part of people’s lives, whatever industry they’re in. And so, don’t worry about having only a few areas to focus on when trying to tie your marketing campaigns alongside major events like the World Cup.